A competitive market

Service providers such as Wireless Maingate are the last stage in the M2M value chain. Higher up the chain is Swedish-Japanese company Sony Ericsson, which has a worldwide presence in the M2M market. This market is highly competitive, as M2M services operate across normal mobile phone networks, such as GSM and CDMA. This means that operators are not dependent on any single technology provider. “The market is fragmented and competitive,” says Sony Ericsson’s Johan Birkfeldt. One of the areas in which he sees potential for growth is the automotive sector, with positioning services and remote

diagnostics playing a key role in this growth. GPS, for instance, could be used in the future to give the location of a crashed car – as soon as the airbag is triggered, a message is sent to a control centre with the necessary GPS co-ordinates.

Remote diagnostic solutions which could be enabled by Sony Ericsson’s technologyinclude keeping track of oil levels in vehicles. This application would obviously be very useful for trucking companies. M2M technology could also help trucking companies with their fleet management systems.

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